Month: January 2024

In the post-pandemic landscape, people crave real-life experiences, leading to a boom in concerts, live events, and brand experiences like pop-up events. Consumer psychology has evolved since the pandemic, and people want to recover a “sense of presence” through which they can reconnect with the outside world. A significant surge in demand for live events… Continue reading Live Experience Marketing and the Boom of Concerts

Paula Olaya joined Hylink Group in 2023 as a Public Relations Manager. Born and raised in Bogota, Colombia, she moved to Los Angeles with the world ahead of her. She has explored various opportunities in different industries, from getting a degree in Industrial Engineering to working in the entertainment industry.  Background I was born and… Continue reading Paula Olaya, Staying Independent

Tori Oh, Hylink’s Executive Client Engagement Director, has defied odds and carved her path in the advertising industry, breaking through challenges and stereotypes. Originating from Korea, Tori journeyed to the U.S. for education at NYU. Throughout her career journey, she has learned to turn her diverse background into a professional advantage. Here’s her story: On… Continue reading Tori Oh: Breaking the bamboo ceiling and making it big in advertising