What X App Needs To Do To Become a SuperApp

Elon Musk teased the public for months about transforming Twitter into an “everything app” called X. Recently, Twitter’s iconic bluebird, “Larry,” was retired and replaced with a black-and-white logo of an X, officially launching the awaited super-app.

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Transmedia Storytelling 101

In an increasingly interconnected world, where audiences are bombarded with content from various sources and platforms, traditional storytelling methods are evolving to meet the demands of modern consumers. Transmedia storytelling goes beyond the limitations of a single medium to create a comprehensive and immersive narrative experience.

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Categorized as Insights