In today’s digital era, smartphones have woven themselves into the fabric of our daily lives. With a staggering 85.95% of the global population wielding these devices, mobile marketing has emerged as a dynamic category set to surpass a remarkable $413 billion by 2024. By harnessing the ubiquity of smartphones, mobile marketing offers an attractive avenue… Continue reading Your Guide To Mobile Marketing
Month: September 2023
Interview With Ryan Gerber
In this Thought Leadership piece, we had the privilege of sitting down with Ryan Gerber, Creative Partner and Executive Creative Director at Hylink Group Americas. With an impressive career spanning over two decades, Ryan has made significant contributions to the industry. His global experience includes stints at renowned agencies such as Wieden + Kennedy, R/GA,… Continue reading Interview With Ryan Gerber
Your Guide to AI in Marketing
AI is ushering in a profound transformation in both the media and creative sectors. The rapid influx of new tools can be overwhelming, but the real challenge lies in discovering solutions that authentically amplify the efforts of creative and media teams. In our conversations at Hylink, a series of pertinent questions have arisen: Does AI fulfill all the requisites of the marketing and creative realms? Where does AI tangibly enhance processes and productivity in practical scenarios? How do we navigate the ethical intricacies of content ownership? How can we strike the right equilibrium between productivity enhancement and data security? Furthermore, a looming apprehension prevails: Could AI eventually displace human jobs?”