In this Thought Leadership piece, we had the privilege of sitting down with Ryan Gerber, Creative Partner and Executive Creative Director at Hylink Group Americas. With an impressive career spanning over two decades, Ryan has made significant contributions to the industry. His global experience includes stints at renowned agencies such as Wieden + Kennedy, R/GA,… Continue reading Interview With Ryan Gerber
May is National Asian American Pacific Heritage Month (AAPI) in the United States.
The AAPI community is one of the fastest-growing demographic groups in the U.S.; with a population of over 23 million, it represents untapped potential for DMOs. According to Forbes, by 2024, AAPI’s buying power will reach $1.6 trillion.
The lipstick effect is the Beauty industry’s key indicator of a recession, by pushing the sales on certain beauty products, Beauty and Fashion brands are giving us an insider’s look into the current state of the industry and a leading indicator of an upcoming recession.
Hylink Group has launched a trio of innovative tools that will transform the marketing and advertising industry: HiGC, BrandAI, and G-Metaverse. The powerful tools are cutting-edge AIGC-powered (Generative AI) platforms that will revolutionize brand communications, content creation, and customer engagement.
There is no denying that the world today is constantly hyper-connected. The expectation is to deliver results continually and work as fast and efficiently as possible. It shouldn’t come as a surprise then that 77% of employees say they’ve experienced burnout at their current job, and 83% of workers say their personal relationships are negatively impacted by burnout from work.
The travel industry constantly seeks new ways to enhance CX (customer experience) and improve business operations. Non-Fungible Tokens (NFTs) are unique digital assets stored on a Blockchain, making them non-transferable and not traceable. Simply put, they are like a unique piece of art with a cryptocurrency component. They come in many forms, such as video, virtual reality, music, media, or even event tokens.
Brands are missing the mark when it comes to engaging with the Asian community, worth approximately $1.3 trillion in buying power in the United States.