Live Experience Marketing and the Boom of Concerts

In the post-pandemic landscape, people crave real-life experiences, leading to a boom in concerts, live events, and brand experiences like pop-up events. Consumer psychology has evolved since the pandemic, and people want to recover a “sense of presence” through which they can reconnect with the outside world. A significant surge in demand for live events… Continue reading Live Experience Marketing and the Boom of Concerts

Published
Categorized as Insights

Paula Olaya, Staying Independent

Paula Olaya joined Hylink Group in 2023 as a Public Relations Manager. Born and raised in Bogota, Colombia, she moved to Los Angeles with the world ahead of her. She has explored various opportunities in different industries, from getting a degree in Industrial Engineering to working in the entertainment industry.  Background I was born and… Continue reading Paula Olaya, Staying Independent

Published
Categorized as Insights

Tori Oh: Breaking the bamboo ceiling and making it big in advertising

Tori Oh, Hylink’s Executive Client Engagement Director, has defied odds and carved her path in the advertising industry, breaking through challenges and stereotypes. Originating from Korea, Tori journeyed to the U.S. for education at NYU. Throughout her career journey, she has learned to turn her diverse background into a professional advantage. Here’s her story: On… Continue reading Tori Oh: Breaking the bamboo ceiling and making it big in advertising

Published
Categorized as Insights

Hacked, Down, Exposed

The price of ignoring cybersecurity and AI in your IndustryCybersecurity is no longer just an IT term; it’s a critical necessity for every individual and business in today’s digital age. In a world where data is the new gold, malicious actors constantly devise new ways to steal it for personal gain. This can have devastating… Continue reading Hacked, Down, Exposed

Published
Categorized as Insights

Industry 4.0 and The Future of Travel Marketing

What is Industry 4.0? 4.0 is the fourth industrial revolution, which revolves around the digitization of the manufacturing process and is changing how we interact with products, processes, and more. According to a report by McKinsey, the fourth industrial revolution began in the mid-2010s and refers to the current era of connectivity, advanced analytics, automation,… Continue reading Industry 4.0 and The Future of Travel Marketing

Published
Categorized as Insights

2024 Marketing Trends

2023 is almost gone, and ChatGPT has yet to take over the world. As we await the end of the year, we are eagerly looking forward to what 2024 has in store for the marketing world. Brands and marketers should ready themselves for the new challenges and opportunities 2024 has in store.  2024 in marketing… Continue reading 2024 Marketing Trends

Published
Categorized as Insights

Creative Thinking Beyond Creativity

During the years of the COVID-19 pandemic, we had to seek new ways to connect and continue our lives from isolation. At this time, I approached companies that create new technologies and worked with backend, frontend, and full-stack developers, realizing that they have a structured mindset similar to that of a “creative.” Break The Mold… Continue reading Creative Thinking Beyond Creativity

Published
Categorized as Insights

The race to become the reigning SuperApp

Discover how Elon Musk’s ‘X’ aims to become an all-in-one SuperApp. From securing money transmission licenses to building a comprehensive ecosystem, we explore X’s journey into the future of digital innovation in the Americas.”

Published
Categorized as Insights