Category: Insights

Artificial intelligence (AI) and marketing together have become a revolutionary force in today’s fast-paced digital world, completely changing the way businesses interact with their customers. Because AI can automate repetitive operations, marketers are freed from menial tasks and able to concentrate on creativity and strategy. Let’s investigate in-depth how artificial intelligence is changing marketing in… Continue reading AI Is Disrupting Marketing – The 5 Thing’s It’s Successfully Automated

The relentless rise of e-commerce has transformed the way people buy and sell goods and services around the world. However, in this ever-changing digital age, a new trend is gaining traction, reshaping the landscape of online commerce: social commerce. This innovative approach combines social media’s ubiquitous presence with e-commerce’s transactional capabilities, resulting in a unique… Continue reading Exploring the social commerce universe

In the ever-evolving healthcare landscape, the patient experience stands out as a crucial element of healthcare that directly impacts health outcomes and patient satisfaction. This blog post delves into the multifaceted approaches necessary to enhance the healthcare experience, highlighting the importance of understanding and addressing each patient’s unique needs.  By embracing a holistic view that… Continue reading Unveiling Key Focus Areas in Healthcare from the Patient Experience Perspective

In today’s dynamic healthcare environment, the concept of consumer experience has emerged as a pivotal factor shaping the delivery of healthcare services. This paradigm shift underscores the importance of understanding and meeting the evolving needs and expectations of healthcare consumers. Let’s delve deeper into the perspectives shared by industry experts and explore how healthcare providers… Continue reading Transforming Healthcare through Consumer-Centric Experiences

As we step into 2024, we find ourselves in an era defined by digital transformation, where security and identity verification have catapulted to the forefront of global priorities. Driven by a market for digital identity solutions projected to grow from $34.5 billion in 2023 to an impressive $82.3 billion by 2028, this year promises to… Continue reading The Year of Identity Solutions

In the post-pandemic landscape, people crave real-life experiences, leading to a boom in concerts, live events, and brand experiences like pop-up events. Consumer psychology has evolved since the pandemic, and people want to recover a “sense of presence” through which they can reconnect with the outside world. A significant surge in demand for live events… Continue reading Live Experience Marketing and the Boom of Concerts

Paula Olaya joined Hylink Group in 2023 as a Public Relations Manager. Born and raised in Bogota, Colombia, she moved to Los Angeles with the world ahead of her. She has explored various opportunities in different industries, from getting a degree in Industrial Engineering to working in the entertainment industry.  Background I was born and… Continue reading Paula Olaya, Staying Independent

Tori Oh, Hylink’s Executive Client Engagement Director, has defied odds and carved her path in the advertising industry, breaking through challenges and stereotypes. Originating from Korea, Tori journeyed to the U.S. for education at NYU. Throughout her career journey, she has learned to turn her diverse background into a professional advantage. Here’s her story: On… Continue reading Tori Oh: Breaking the bamboo ceiling and making it big in advertising

Anri Urano is an Accounts Manager for Hylink USA and has been with the company since 2019. She has grown up traveling and experiencing various cultures and environments. Using her experience, she was able to bridge cultures and grow her career in advertising.  The Early Years I was born in Tokyo, Japan. My dad is… Continue reading Anri Urano, Bridging Cultures Through Advertising

In The Persistence Of Memory by Salvador Dali, the artist portrays the fluidity and volatility of time through the portrayal of melting clocks and the presence of ants, serving as symbolic representations of decay. In high school, my mother gifted me a Canon 700D that I used to art-direct small fashion photoshoots with my friends… Continue reading Antonio Martinez, Capturing Creativity