Author: Verónica Montejo
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Live Experience Marketing and the Boom of Concerts
In the post-pandemic landscape, people crave real-life experiences, leading to a boom in concerts, live events, and brand experiences like pop-up events. Consumer psychology has evolved since the pandemic, and people want to recover a “sense of presence” through which they can reconnect with the outside world. A significant surge in demand for live events…
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Industry 4.0 and The Future of Travel Marketing
What is Industry 4.0? 4.0 is the fourth industrial revolution, which revolves around the digitization of the manufacturing process and is changing how we interact with products, processes, and more. According to a report by McKinsey, the fourth industrial revolution began in the mid-2010s and refers to the current era of connectivity, advanced analytics, automation,…
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2024 Marketing Trends
2023 is almost gone, and ChatGPT has yet to take over the world. As we await the end of the year, we are eagerly looking forward to what 2024 has in store for the marketing world. Brands and marketers should ready themselves for the new challenges and opportunities 2024 has in store. 2024 in marketing…
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Unwrapping Holiday Marketing Do’s and Don’ts
As October comes to a close, the holiday season is upon the marketing industry. Consumers everywhere know what that means: the iconic Saks Fifth Avenue Christmas displays, Macy’s holiday day parade, Starbucks’ holiday cups, and a worldwide shopping frenzy to score on black Friday and other seasonal deals to find the perfect Holiday gift. Brands…
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Navigating the Slow Lane: Challenges of Marketing for Sustainable Fashion Brands in a Fast Fashion World
In a world dominated by fast fashion giants, the rise of sustainable and slow fashion brands offers conscientious shoppers some hope. The fast fashion industry is booming, with new trends emerging every few weeks and consumers buying clothes at an unprecedented rate. Fast fashion brands dominate the fashion industry market. According to Business Wire, the…
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Your Guide To Mobile Marketing
In today’s digital era, smartphones have woven themselves into the fabric of our daily lives. With a staggering 85.95% of the global population wielding these devices, mobile marketing has emerged as a dynamic category set to surpass a remarkable $413 billion by 2024. By harnessing the ubiquity of smartphones, mobile marketing offers an attractive avenue…
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Interview With Ryan Gerber
In this Thought Leadership piece, we had the privilege of sitting down with Ryan Gerber, Creative Partner and Executive Creative Director at Hylink Group Americas. With an impressive career spanning over two decades, Ryan has made significant contributions to the industry. His global experience includes stints at renowned agencies such as Wieden + Kennedy, R/GA,…
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Transmedia Storytelling 101
In an increasingly interconnected world, where audiences are bombarded with content from various sources and platforms, traditional storytelling methods are evolving to meet the demands of modern consumers. Transmedia storytelling goes beyond the limitations of a single medium to create a comprehensive and immersive narrative experience.
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Barbie-Mania
Unless you have been living under a rock for the past few months, you’ve most likely heard about the new Barbie™ live-action film. This movie is not only shaping up to be a summer blockbuster, but is also breaking new ground in marketing through an ambitious campaign that features hundreds of collaborations across a wide…
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Virtual Influencers, Real Beauty Standards
Allure’s article “The Future of Beauty: How Robots Are Setting the Beauty Standards of Our Future” suggests that Influencers are the modern-day equivalent of Egyptian gods. While some may dismiss this claim as an exaggeration, it holds more truth than one might think.