Author: admin
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The race to become the reigning SuperApp
Discover how Elon Musk’s ‘X’ aims to become an all-in-one SuperApp. From securing money transmission licenses to building a comprehensive ecosystem, we explore X’s journey into the future of digital innovation in the Americas.”
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Capturing the Rising Tide: Attracting Chinese Students to American Universities
Chinese students play a crucial role in shaping the international student community in the United States, not only by enhancing the diversity of the student body but also through substantial financial contributions. Despite their significant impact, they often lack access to financial aid compared to international students from other nationalities. In America, Chinese international students…
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Key Strategies for Developers to Excel in Their Role and Thrive in the Modern Economy
The past year has presented significant challenges for many developers, including layoffs that have impacted seasoned professionals. However, it’s important to shift our focus from the setbacks and layoffs to empowering developers with strategies for professional growth. Whether you’ve experienced a recent layoff or are simply looking to excel in your role, we offer guidance…
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Elevating Luxury Travel Retail: The Digitalization Imperative
A seismic shift is underway in the fast-paced world of luxury travel retail. Digitalization has emerged as the key to ensuring the continued relevance of retail brands in this ever-evolving landscape. Why a Consumer Centric Strategy is Needed Before we embark on the journey of digitizing luxury travel retail, it’s crucial to understand the profound…
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TFWA Recap
Last week, Hylink Group participated in the TFWA World Exhibition & Conference held at the Palais des Festivals in Cannes. The event featured industry leaders and prominent global duty-free and travel retail figures. Our team attended panels and meetings with industry leaders across the travel retail sector. Read ahead for our key takeaways! Embracing a…
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Casa Rosada Inauguration Recap
Last week marked a momentous occasion as we proudly unveiled our Casa Rosada in Bogotá, the brand-new headquarters of Hylink in Colombia. This event signifies a pivotal step in our pursuit of expanding our footprint throughout LATAM. The grand inauguration showcased the extraordinary works of Mantilla, a renowned Colombian artist known for his ability to…
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Your Guide to AI in Marketing
AI is ushering in a profound transformation in both the media and creative sectors. The rapid influx of new tools can be overwhelming, but the real challenge lies in discovering solutions that authentically amplify the efforts of creative and media teams. In our conversations at Hylink, a series of pertinent questions have arisen: Does AI…
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What X App Needs To Do To Become a SuperApp
Elon Musk teased the public for months about transforming Twitter into an “everything app” called X. Recently, Twitter’s iconic bluebird, “Larry,” was retired and replaced with a black-and-white logo of an X, officially launching the awaited super-app.
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The (Beauty) Consumer of The Future
Make-up has always played a central role in our society, from predicting recessions (yes, really) to redefining gender norms, and remains a time-honored form of self-expression and liberty.
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Virtual Influencers: The New Faces of Retail Marketing
Welcome to the future! Today, we live in a world where Artificial Intelligence is a part of our daily lives. As we move through the ever-changing technological environment, a(nother) all-new narrative has emerged in the world of Influencer Marketing… and its main characters are Virtual Influencers. Virtual Influencers are fictional characters based upon computer-generated imagery. …