Last week marked a momentous occasion as we proudly unveiled our Casa Rosada in Bogotá, the brand-new headquarters of Hylink in Colombia. This event signifies a pivotal step in our pursuit of expanding our footprint throughout LATAM. The grand inauguration showcased the extraordinary works of Mantilla, a renowned Colombian artist known for his ability to blend the physical and digital realms seamlessly.
Upon entering our gallery, guests embarked on a captivating journey, prompted to engage with Mantilla’s artwork through their smartphones, immersing themselves in an exhilarating augmented reality experience.
While exploring the Casa Rosada, they encountered a room adorned with dynamic motion graphics meticulously crafted by Hylink’s creative team, featuring our iconic ‘H’ emblem.
Stepping into our lobby, they could interact with additional masterpieces by Mantilla, thoughtfully created exclusively for this special occasion.
Outside, on our patio, guests were welcomed with our signature pink cocktail, setting the stage for an enchanting evening that included an immersive VR experience using Oculus.
The evening commenced with a warm welcome from Hylink’s Managing Director, Humphrey Ho, who ushered our esteemed guests into the world of La Casa Rosada. Insightful remarks from our guest Ingrid Chavez, Executive Director for the Colombo-Chinese Chamber of Commerce, followed.
The event further highlighted introductions to two of our key leaders: Ryan Gerber, our Executive Creative Director, and Juan Franco, our Head of New Business and Strategy for LATAM. Both of them addressed the attendees, sharing their thoughts and extending an invitation to raise a toast to celebrate this exciting new chapter.
This gathering served as a celebration of the coming together of our teams in Los Angeles and Bogotá, as well as an opportunity to express our gratitude to our friends and partners from around the globe. Casa Rosada is a testament to our commitment to advancing beyond ambition into the Colombian and Latin American markets.
Casa Rosada is not just a headquarters; it’s a hub of innovation to create media with purpose, storytelling at scale, and digital transformation.
We can’t wait to see what the future holds as we continue to grow and break through new horizons.