Reports Category: Reports

  • Navigating China: Triumph through Leading Publishers

    Navigating China: Triumph through Leading Publishers

    Unlock China’s potential in Travel Retail with our exclusive ebook download. After grabbing your copy, you’ll gain insights on:

  • Changing The Narrative: Artificial Influencers in Marketing White Paper

    Changing The Narrative: Artificial Influencers in Marketing White Paper

    Artificial Influencers are created using CGI technology that allows them to act, look, walk, and talk, like “real” influencers. This makes them an asset for marketing companies looking to grow their audiences by reaching clients who don’t feel represented by real influencers, and avoiding PR scandals among other things. We have gathered all the information…

  • Beyond The Rainbow: Your Passport Towards Inclusive Travel

    Beyond The Rainbow: Your Passport Towards Inclusive Travel

    June is Pride Month, and while many brands use this time of the year to create campaigns celebrating the LGBTQIA+ community, at Hylink we want to give you tools that create a lasting change in how your DMO markets itself to this specific audience. After downloading our Passport, you will get access to:

  • Set-Jetting: Your Passport To TV Inspired Travel

    Set-Jetting: Your Passport To TV Inspired Travel

    A set-jetter is a modern-day pilgrim, traveling to a particular location “induced and conditioned” by specific contents of television and film. The industry points to around 68% of travelers choosing their destination after watching a tv show or movie. Through set-jetting, your brand can tap into viewers’ emotional connection with tv shows and movies!  After…

  • Your Passport To Bleisure: A New Frontier of Travel

    Your Passport To Bleisure: A New Frontier of Travel

    Bleisure Travel is a category of blended travel used to refer to individuals who combine corporate and entertainment itineraries. According to Skift, the market value for this emerging category represented $497.5+ Billion in 2022, which represents a crucial opportunity for Travel and Tourism Marketers for turning a business trip into a vacation. After downloading our…