Bleisure Travel is a category of blended travel used to refer to individuals who combine corporate and entertainment itineraries. According to Skift, the market value for this emerging category represented $497.5+ Billion in 2022, which represents a crucial opportunity for Travel and Tourism Marketers for turning a business trip into a vacation.
After downloading our Passport, you will get access to:
- The keys to targeting this growing audience
- Insights on how to turn a business trip into a vacation
- Ideas on how to increase Bleisure Travelers time in your Destination