A set-jetter is a modern-day pilgrim, traveling to a particular location “induced and conditioned” by specific contents of television and film. The industry points to around 68% of travelers choosing their destination after watching a tv show or movie. Through set-jetting, your brand can tap into viewers’ emotional connection with tv shows and movies!
After Downloading Our Passport You Will Get Access To:
- A better understanding of set-jetters.
- The power of transmedia storytelling in the real world.
- Insights on how to use your destination’s Set-Jet appeal and grow your audience.