Works Category: Travel

To capitalize on the popular summer travel season, San Diego Tourism Authority (SDTA) wanted to launch a campaign across multiple platforms to help promote San Diego’s brand messaging, educate potential travelers about the city and capture their target audience.

Regularly attracting more than 10 million visitors a year – 10% of which are Chinese – New York City typically doesn’t have to do much of anything to capture travelers looking to experience all this extraordinary place has to offer. These, however, were not typical times.